Your site is describing the wrong business.
There's a version of your site that was accurate when you built it. The positioning reflected how you were thinking about the practice at the time, the copy described what you actually did, and the structure made sense for where you were. That version is probably still there. It just isn't you anymore.
The Review.
$2,500
Prices in USD.
Fixed scope. Fixed price. Two weeks.
The Review starts with a written intake and a conversation. I need to understand the business as it actually runs now — not the version the site describes, but the one you're running — before anything begins. Then I read the site twice: first the way your best prospective client would, without context, without the explanation you'd give on a call, without the benefit of the doubt. Then against the practice as it actually is.
The gap between those two readings is where the problem lives: positioning that's drifted, an architecture that no longer reflects how the business works, copy that describes what you do without ever saying why it matters that you're the one doing it. I've spent fifteen years across strategy, UX, and development, so the diagnosis goes wherever the problem actually is, not wherever one discipline happens to look.
The output is a reading of what's wrong and why, with enough precision that you'll know what comes next, and what's already working, which matters as much as what isn't.
Who it's for
The client who has started explaining the site before anyone has asked, who sends the link and adds the caveat in the same breath, or finds herself describing the practice in terms the site doesn't quite support. She knows something is off but hasn't been able to name it precisely enough to act.
How it works
A brief intake document and a 30-minute kickoff call to establish context. This is where I learn about the business as it actually runs now, before my assessment begins. Then roughly ten days of independent work, with no check-ins required from you. The Review document arrives, you review it, and we talk through it in a final 60-minute debrief call.
What you receive
A single document, organized by priority tier. The immediate findings come first; these are almost always removals and corrections, things that can be addressed in days without waiting for larger decisions. Short-term and medium-term findings follow, sequenced so you know what depends on what.
The document includes a page-by-page account of what your best prospective client encounters when she arrives at the site without context, and it covers whatever layers the problem actually touches: strategy, positioning, information architecture, copy, visual coherence, and technical issues, with a competitive read applied throughout.
The full assessment of how the site looks and feels in the browser happens in the debrief, where we can look at it together.
The debrief is 60 minutes, recorded on request, and scheduled after the document arrives so you've had time to read it first.
A note on what comes next.
The Review gives you what you need to move forward, with Partial History or on your own. If you continue with Partial History, the cost of The Review applies toward The Positioning Intensive within 60 days.
If the kickoff call makes clear it's not the right fit, I'll say so. Nothing is invoiced until we both agree it makes sense.